The Škoda Auto India, in collaboration with Publicis Groupe India’s ‘Team Drive’ unit, has launched a new integrated campaign, ‘Fans, Not Owners’, to mark its 25-year presence in India. Creatively led by BBH India, ‘Team Drive’ is Publicis Groupe India’s bespoke ‘Power of One’ unit created especially for Škoda Auto India. The campaign features a…
For the first time, five editions of Bigg Boss in Hindi, Malayalam, Tamil, Telugu and Kannada are running together during the festive season. JioStar has positioned this slate as the “Bigg Boss Universe” to give advertisers a single platform that is national in scale and regional in depth. Mahesh Shetty, Head of Revenue, Entertainment at…
In India, just a handful of conglomerates shape what over a billion people watch, read, and hear. And while traditional media still dominates in reach, digital platforms are rising fast. The Reliance Industries (via Network18) controls News18, CNBC-TV18, Firstpost, Moneycontrol, Colors, and more, while Adani Group owns NDTV and has stakes in India TV and…
JK Masale has appointed actor Saif Ali Khan as its brand ambassador. “In Saif, the brand sees a natural alignment. As a member of one of India’s most celebrated royal families and a widely respected actor, he represents the ideal balance of heritage and modern appeal. His credibility, charm, and sophistication echo the journey of…
