Ramco Cements aims to re-brand itself through “Hard Worker”

In a move to rebrand itself in the construction chemicals industry, Ramco Cements Limited has launched a new product range under the umbrella brand “Hard Worker” in Chennai. With this brand, the company aims to provide the “right products for the right application.” In the first phase, Ramco plans to roll out 20 specialised products,…

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Ather Energy announces Battery as a Service model for its e-scooters

In an effort to expand its electric vehicle (EV) reach, Ather Energy on Thursday announced the introduction of the Battery as a Service (BaaS) model, expanded its Assured Buyback programme to a larger customer base, and launched an Extended Comprehensive Warranty (ECW). The electric two-wheeler maker said that the initiatives directly address the three primary…

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